Conductor - Sr. Manager,

Digital Media Production

At Conductor, I helped reinvent how the company told its story through video. I led production across everything from product launches and CEO insights to customer stories and large-scale events, building a visual identity that made complex AI technology feel more human, engaging, and accessible.

Behind the scenes, I built an AI-powered production workflow that helped us create 100+ video assets in seven months, while developing YouTube and LinkedIn strategies that increased brand impressions by 135% and viewership by 70%.

Product Videos

I led the creative direction and production of Conductor’s product videos, working closely with the product team to get to the heart of what each feature does and why it matters. From shaping the concept and storyboarding to production and post, I turned complex product features into clear, engaging videos.

CEO Insights

I worked closely with Conductor CEO Seth Besmertnik to develop and produce a series of thought leadership videos, shaping everything from the creative concept to the final edit. The videos gave Seth a more direct, personal way to connect with audiences on social, bringing his ideas to life while building his voice and presence as a thought leader in the industry.

I led the video production for C3, Conductor’s annual customer conference in NYC, overseeing the creative vision, on-site production, and post-production. The goal was to capture the energy of the event, give its speakers a platform to shine, and create content that kept the conversation going long after the conference wrapped.

Live Event Production

Social Content

I shaped Conductor’s social video strategy across LinkedIn and YouTube, creating content that brought product launches, research reports, and marketing campaigns to life. By tailoring the creative and messaging to each platform, I helped grow the brand’s reach and drive a 135% increase in impressions and 70% increase in viewership.