iHeartRadio - Senior Editor
At iHeartRadio, I helped bring some of the biggest names in radio to a new generation of digital audiences, leading content strategy and production for more than 30 nationally syndicated shows, including The Breakfast Club, On Air with Ryan Seacrest, and The Elvis Duran Show. I helped launch The Breakfast Club’s YouTube channel, which grew to more than 5 million subscribers, and turned its Facebook presence from 14,000 followers into a community of over 1 million. Along the way, I produced original editorial and video content, covered major events like the iHeartRadio Music Festival, and helped create digital programming that generated more than 40 million views and earned coverage from outlets like BuzzFeed, Billboard, and Entertainment Weekly.
Interviews
I shot, edited, and produced celebrity interviews and original video content for nationally syndicated radio shows and some of New York City’s biggest stations, bringing on-air talent and their conversations to life across digital platforms. I also led digital distribution strategy and helped drive the company’s push into short-form video, finding new ways to extend each show’s reach, connect with audiences, and keep the content going long after it aired.
Viral Video
I created “Kanye West vs. Freddie Mercury” for NYC classic rock station Q104.3, a video that tapped into the perfect mix of music, humor, and cultural conversation. Understanding the station’s audience, and what would get longtime rock fans talking and sharing, helped turn it into a viral hit, reaching 40 million views on Facebook. Within a day, the video had taken off, landed on Reddit’s front page, and earned coverage from BuzzFeed, Billboard, Complex, and E! News, among others. It also drove a surge in new Facebook followers for Q104.3 and helped establish iHeartMedia as a leader in digital video.
I led iHeart’s short-form video strategy, overseeing the production and distribution of editorial news videos and clips from nationally syndicated radio shows. By distributing content across iHeart’s social channels and a network of local radio station accounts, I helped extend the reach of both its news coverage and on-air talent, connecting audiences with content well beyond the broadcast.
Social Video
Portraits and Photography •
Portraits and Photography •
Alongside my video work, I photographed artist portraits, NYC concerts, and iHeartRadio events, capturing the personalities, performances, and behind-the-scenes moments that brought the company’s talent and culture to life.
